{"id":15201,"date":"2024-11-15T09:38:35","date_gmt":"2024-11-15T08:38:35","guid":{"rendered":"https:\/\/www.time2plug.com\/page\/?p=15201"},"modified":"2024-11-25T09:39:38","modified_gmt":"2024-11-25T08:39:38","slug":"stations-de-recharge-un-levier-de-croissance-pour-les-commerces-a-proximite","status":"publish","type":"post","link":"https:\/\/www.time2plug.com\/page\/stations-de-recharge-un-levier-de-croissance-pour-les-commerces-a-proximite\/","title":{"rendered":"Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9"},"content":{"rendered":"\t\t
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Ces derni\u00e8res ann\u00e9es, nous avons pu observer une certaine dynamique \u00e9conomique inattendue qui c\u2019est d\u00e9velopp\u00e9 autour des installations de bornes de recharge pour les v\u00e9hicules \u00e9lectrique. Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9. Enfin, Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9. Puis Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9.\u00a0D\u2019abord; <\/em>d\u2019une part ; <\/em>en premier lieu ; <\/em>pour commencer ; <\/em>pour d\u00e9buter ; <\/em>premi\u00e8rement ; <\/em>en premier lieu ; <\/em>en tout premier lieu; <\/em>tout d\u2019abord<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ces derni\u00e8res ann\u00e9es, nous avons pu observer une certaine dynamique \u00e9conomique inattendue qui c\u2019est d\u00e9velopp\u00e9 autour des installations de bornes de recharge pour les v\u00e9hicules \u00e9lectrique. En effet, les stations de recharge pour ve ne se contentent plus juste de r\u00e9pondre \u00e0 une demande croissante de mobilit\u00e9 durable, mais elles contribuent aussi aujourd\u2019hui \u00e0 redonner vie aux \u00e9conomies locales qui souffrent de plus en plus surtout ces derni\u00e8res ann\u00e9es. Aujourd\u2019hui on vous pr\u00e9sente justement comment les entreprises situ\u00e9es \u00e0 proximit\u00e9 des bornes de recharge en tirent profit, au plus grand plaisir de tout le monde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tRetrouvez-nous sur Linkedin !<\/span><\/b>\n<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Repr\u00e9sentation\t\t\t\t\t\t\t\t\t\t\t
Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u23f3 L\u2019attente comme opportunit\u00e9 pour les commerces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour commencer, contrairement \u00e0 un plein d\u2019essence qui ne prend que quelques minutes, la recharge d\u2019un v\u00e9hicule \u00e9lectrique peut durer entre 20 minutes et plusieurs heures selon la puissance de la borne et le type de v\u00e9hicule choisies. C\u2019est l\u00e0 que la p\u00e9riode d’attente devient une opportunit\u00e9 en or pour les commerces autour de ces bornes. Que ce soit les restaurants, caf\u00e9s, supermarch\u00e9s et autres magasins qui b\u00e9n\u00e9ficient de cette client\u00e8le captive, qui cherche \u00e0 occuper son temps libre en faisant des achats ou en prenant un repas.<\/p>

Une \u00e9tude men\u00e9e en Californie par le MIT a d\u00e9montr\u00e9 que la pr\u00e9sence de bornes de recharge dans une zone contribue en effet \u00e0 une forte augmentation clairement significative des revenus des commerces locaux. Apr\u00e8s avoir analys\u00e9 plus de 4 000 bornes de recharge et les 140 000 entreprises situ\u00e9es \u00e0 proximit\u00e9, les chercheurs ont constat\u00e9 une augmentation annuelle des revenus de 1,4 % en 2019 et de 0,8 % entre janvier 2021 et juin 2023 pour les commerces locaux. M\u00eame si cette croissance s\u2019est ralentie, probablement en raison d’une saturation du march\u00e9 et d’une baisse des d\u00e9penses post-pand\u00e9mie, l\u2019impact \u00e9conomique reste significatif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00c0 <\/strong>lire aussi : Bonus \u00e9cologique 2025 : Fin de l’\u00e9lan pour les aides aux VE ?<\/a><\/span><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udcc8 Quels types de commerces en b\u00e9n\u00e9ficient le plus ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans cette fameuse \u00e9tude , les r\u00e9sultats montrent en fait que certains types de commerces profitent davantage de cette fameuse proximit\u00e9 des stations de recharge. Les restaurants de restauration rapide, les caf\u00e9s et les d\u00e9panneurs sont les principaux gagnants. Et tout cela s\u2019explique facilement, notamment parce qu\u2019ils correspondent parfaitement au temps d\u2019attente moyen des \u00e9lectromobilistes, g\u00e9n\u00e9ralement entre 20 et 30 minutes lorsque la borne de recharge est rapide. Ces \u00e9tablissements, o\u00f9 les clients peuvent rapidement consommer un repas ou un caf\u00e9, deviennent donc des destinations dites privil\u00e9gi\u00e9es pour les conducteurs de VE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\ud83c\udfea Un mod\u00e8le \u00e9conomique inspir\u00e9 des stations-service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce que l’on peut retenir principalement dans cette \u00e9tude, autrement dis, l\u2019un des enseignements cl\u00e9s est l\u2019int\u00e9r\u00eat, pour les exploitants de bornes de recharge, d\u2019adopter un mod\u00e8le similaire \u00e0 celui des stations-service avec d\u00e9panneur. \u00c0 l\u2019heure actuelle, la majorit\u00e9 des stations de recharge pour VE n’offrent pas du tout de services annexes ou alors sont limit\u00e9es contrairement aux stations-service traditionnelles. Pourtant, les \u00e9lectromobilistes, disposant de plus de temps libre, sont en toute logique bien plus enclins \u00e0 explorer les environs pendant que leur voiture recharge et donc potentiellement \u00e0 d\u00e9penser de l\u2019argent durant ce temps.<\/p>

Int\u00e9grer des services compl\u00e9mentaires comme des points de vente, des espaces de restauration ou des magasins \u00e0 proximit\u00e9 imm\u00e9diate des bornes pourrait diversifier les revenus des op\u00e9rateurs de bornes de recharge tout en am\u00e9liorant l\u2019exp\u00e9rience client. Ce mod\u00e8le que l\u2019on pourrait qualifier de bien plus hybride permettrait non seulement de capter de nouveaux clients, mais aussi de renforcer les liens entre la mobilit\u00e9 \u00e9lectrique et la dynamisme \u00e9conomique local en perte de croissance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00c0 <\/strong>lire aussi : Un nouveau record en France : 146 771 bornes de recharge accessibles au public !<\/a><\/span><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ud83d\udd2e L\u2019impact \u00e9conomique \u00e0 long terme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bien que la technologie de recharge rapide progresse rapidement, permettant de r\u00e9duire le temps n\u00e9cessaire pour recharger un v\u00e9hicule, nous sommes encore loin de la vitesse d\u2019un plein d’essence. Pour les entreprises locales, cela signifie que l’impact \u00e9conomique des stations de recharge restera pertinent pendant encore de nombreuses ann\u00e9es. De plus, avec la mont\u00e9e en puissance des VE et l’augmentation du nombre de conducteurs utilisant des bornes de recharge, les opportunit\u00e9s de stimuler les revenus locaux continueront de cro\u00eetre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00c0 <\/strong>lire aussi : Le supervision chez Time2plug<\/a><\/span><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les stations de recharge pour v\u00e9hicules \u00e9lectriques ne sont pas seulement un outil pour la transition \u00e9nerg\u00e9tique, elles sont aussi un levier pour dynamiser l’\u00e9conomie locale. En offrant aux conducteurs de V\u00c9 un lieu pour se restaurer, se d\u00e9tendre ou faire des achats pendant qu\u2019ils attendent, les commerces situ\u00e9s \u00e0 proximit\u00e9 des bornes b\u00e9n\u00e9ficient directement de cette nouvelle client\u00e8le. Alors que le secteur de la mobilit\u00e9 \u00e9lectrique continue de se d\u00e9velopper, il est clair que les bornes de recharge deviendront un atout incontournable pour les entreprises locales et les op\u00e9rateurs de stations de recharge cherchant \u00e0 diversifier leurs revenus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDemander une simulation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ces derni\u00e8res ann\u00e9es, nous avons pu observer une certaine dynamique \u00e9conomique inattendue qui c\u2019est d\u00e9velopp\u00e9 autour des installations de bornes de recharge pour les v\u00e9hicules \u00e9lectrique. Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9. Enfin, Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9. Puis Stations […]<\/p>\n","protected":false},"author":15,"featured_media":15203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[18,13,15,12,24,14],"tags":[],"class_list":["post-15201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-campings","category-entreprises","category-hotels","category-installation-borne-de-recharge","category-restaurants","entry","has-media"],"yoast_head":"\nStations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les stations de recharge deviennent un levier de croissance pour les commerces \u00e0 proximit\u00e9 !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.time2plug.com\/page\/stations-de-recharge-un-levier-de-croissance-pour-les-commerces-a-proximite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stations de recharge : un levier de croissance pour les commerces \u00e0 proximit\u00e9\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment les stations de recharge deviennent un levier de croissance pour les commerces \u00e0 proximit\u00e9 !\" \/>\n<meta property=\"og:url\" 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